Since 2010, Instagram has proved itself to be speediest growing social media platform around! It has a user base of around 300 million and of which may be set to rise further. So why is this seemingly simple app growing so quickly? Well everything comes down to creativity really, Instagram have found new ways of sharing content across its platform and making users experience more seamless. For example, Instagram stories were launched to rival snapchats, allowing for users to provide disappearing pictures or videos.
Sounds simple right? Well that’s because it should be. Instagram now has more sway over all its users who may possibly been using snapchat in tandem to the own app, lowering the need to use both and stream lining these users to its own services.
This aggressive tactic has paid off as Instagram has surpassed snapchat in users. Instagram stories also encourage more sharing of content and giving it a chat element to its app, allowing it to compete with all of the other direct messaging platforms. Innovation doing this is the reason for Instagram’s sudden financial growth.
What’s all the fuss about?
Instagram is the ideal app to share content via visual imagery. Its audience are young, educated and very into shopping. This makes content creative, exciting and fast complex. It has a different feel to platforms like Facebook and Twitter, with focus on visuals rather than words. However, studies have shown that, like Facebook, it is used daily, this makes for a loyal and highly active user base.
This chance to capture a younger more creative audience is sounding the alarm bells of major companies looking to encourage on social website. With high usage, there will be increased interest in advertising towards the app. However, competition always be ripe and businesses will have to find creative to help out compete their rivals in the visual regarding social media.
How can you use it for Selling?
Of course, if you would to make use to advertise your company or maybe a product, your decide one must consider how. It is vital a visual platform thus products tend to be in general for you to market that services. But services are not impossible market on the app, finding exciting for you to bring one’s your service will catch the eye of the Instagram user.
Hashtags may also be used on buy instagram likes and having in on trends or perhaps starting particular is a sure solution to engage an audience, from a similar method Twitter. However, one must be careful in order to suit the hashtag to the visual content you provide, so is not really as simple as conserve money that that technique.
Instagram is predominately a mobile app, so content must be simple to read and continuously updated for just a mobile data, hungry group. Only new and fresh content will attract attention.
Finally, Instagram stories would definitely be a great method personally become liked by them your audience, lasting only 24 various hours. Stories should be keep clients updated daily on your online and reveal behind the scenes content to take the user feel they are part of this company.
Instagram could be used distribute almost anything, with an artistic mind using a committed team, you produce quite the thrill around your brand!
With a young, educated audience when using the app on his or her mobiles daily, one can only predict sustained growth and loyalty from the users. Just about be increasing opportunity added with this app for business purposes and also the advice on this writer end up being get all the while its hot! It will only develop so go deep into the market place before it gets substantially crowded.